June 2021 – Larmann Film Productions

Reflections on Ch 3 of Breakthrough Advertising

Post author:Patrick
Post published:June 27, 2021
Post category:Study
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The sophistication of your market: How many have come before you? There are five stages of sophistication that each market goes through: When you are first: Be simple. Be direct.…

Reflections on Ch 2 of Breakthrough Advertising

Post author:Patrick
Post published:June 15, 2021
Post category:Study
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In the first chapter, we learned the main tenet of copy writing, which is the focusing and redirection of mass desire. We learned how to define and leverage this mass…

Reflections on Ch 1 of Breakthrough Advertising

Post author:Patrick
Post published:June 1, 2021
Post category:Study
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What makes advertising successful? What is it that all successful copies share? It is the correct identification of the mass desire that is shared among millions of people. Copy does…