July 2021 – Larmann Film Productions

Reflections on Ch 6 of Breakthrough Advertising

Post author:Patrick
Post published:July 27, 2021
Post category:Study
Post comments:1 Comment

How to write body copy as strong as your headline Inside your prospect’s mind: Your copy must expand one or more of the three dimensions of his already-existing mental world.…

Reflections on Ch 5 of Breakthrough Advertising

Post author:Patrick
Post published:July 17, 2021
Post category:Study
Post comments:0 Comments

The Art of Creative Planning. There are three levels of creativity that you can apply to create a new headline: Word-Substitute: The shallowest and most ineffective method, it tends to…

Reflections on Ch 4 of Breakthrough Advertising

Post author:Patrick
Post published:July 10, 2021
Post category:Study
Post comments:0 Comments

What is Verbalization? Simple, it is the act of increasing the impact of a headline by its way in which it is stated. Verbalization takes a simple statement such as…