September 2021 – Larmann Film Productions

Reflections of Ch 12 of Breakthrough Advertising

Post author:Patrick
Post published:September 25, 2021
Post category:Study
Post comments:1 Comment

Concentration: How to destroy alternate ways for your prospect to satisfy his desire Show the superiority of your product. The best copy comes from the assembly line.The superiority of your…

Reflections on Ch 11 of Breakthrough Advertising

Post author:Patrick
Post published:September 12, 2021
Post category:Study
Post comments:1 Comment

Mechanization: How to verbally prove your product Copy is a silent dialogue with your prospect, in which your words become a person who offers a recommendation that if true, will…

Reflections on Ch 10 of Breakthrough Advertising

Post author:Patrick
Post published:September 4, 2021
Post category:Study
Post comments:0 Comments

Redefining objections and turning them into must-haves Three categories of objections and drawbacks: Your product is too hard to useYour product is not important enoughYour product simply costs too much…