marketing – Larmann Film Productions

Reflections on Ch 9 of Breakthrough Advertising

Post author:Patrick
Post published:August 28, 2021
Post category:Study
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Gradualization The three dimensions of human persuasion: Desire, Identification, and Absolute Conviction Absolute Conviction: The fusion of desire and belief, making the prospect feel right in their choice Belief: The…

Reflections of Ch 8 of Breakthrough Advertising

Post author:Patrick
Post published:August 13, 2021
Post category:Study
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How to build a saleable personality into your product The desire that isn’t obvious: The Longing for Identification Identification: The active process by which copy capitalizes on the desire to…